Papa John's Pizza Introduces Text Ordering Option
In the late 1960s, consumers reveled at the idea of picking up the phone and having a pizza delivered to their door. Decades later, in 2001, Papa John's made ordering pizza even more convenient with the introduction of online ordering at www.papajohns.com. Today, Papa John's is leading the entire quick-service restaurant industry across yet another technology threshold as the first national pizza chain to offer text message ordering.
Its a simple four-step process:
1. Customers first register online at www.papajohns.com and save their favorite orders, delivery and payment preferences with the Papa John's 'Favorites Wizard.'
2. Once registered online, the Papa John's consumer can simply text FAV1, FAV2, etc. to 4PAPA (47272).
3. Papa John's then sends a text message detailing the order and requesting confirmation from the consumer.
4. The consumer presses Y1 to confirm the order for FAV1 or N1 to change the order. Once confirmed, the closest Papa John's restaurant processes the order.