Ranking in this market research is based on the number of rooms - Best Western as the number one hotel brand has 4035 hotels and 308 636 rooms.
Europe's leading market research and consulting company MKG Hospitality, Paris, lists Best Western as the strongest hotel brand worldwide, based on number of hotels and rooms.
Best Western keeps its position as the world's strongest hotel brand in 2008, offering the most hotels and hotel rooms under one umbrella brand name. These results were announced recently in an annual survey by MKG Hospitality, Paris, Europe's leading market research and consulting company for the hotel and tourism industry.
The ranking lists Best Western as the number one hotel brand with 4,035 hotels and 308,636 rooms. Holiday Inn (InterContinental Hotels Group, IHG) follow with 1,382 hotels and 256,775 rooms. Comfort Inns & Comfort Suites of Choice Hotels International rank third with 2,467 hotels and 188,596 rooms. Marriott Hotels & Resorts and Hilton Hotels & Resorts round out the top five, with 520 hotels / 188,544 rooms and 511 hotels / 176,523 rooms, respectively.
2007 was a successful year for Best Western. While the chain recorded a net loss of properties, roughly 300 new hotels joined the brand worldwide, including more than 80 in Europe.
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