Impresario Entertainment & Hospitality Pvt Ltd, is in the process of expanding its brand of restaurants and adding in 65 more outlets in its portfolio by 2010. The restaurant chain is primarily looking at expanding its brand of coffee shop Mocha and is looking at potential locations in tier one and two cities like Delhi, Bengaluru, Pune and National Capital Region.“We will primarily be targeting student driven towns, so locations like Manipal are also being considered,” says Riyaaz Amlani, Managing Director, Impresario Entertainment & Hospitality Pvt Ltd.
For the expansion, the company has earmarked an investment of Rs 25 crore for this year and plans to raise Rs 50 crore through private equity in 2009. With the growing mall culture ensuring increased footfalls, the company is planning to increase using that route. Besides Mocha, the chain will also look at expanding its dessert retail chain, The Donut Co. as well as its fine dining restaurants Salt Water Grill and Smoke Water Grill. It is looking for potential locations for the restaurants.
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