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NEWS| Intl| Choice Hotels ups brand standards

Choice Hotels has stepped up brand standards for its Clarion, Quality and Comfort hotels in Europe to give guests a more upmarket experience.


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About 30% of its UK hotels have been dropped from the portfolio because they were unable to meet the new standards, including 18 Real Hotel Company properties.

The new standards include upgraded bedding, free high-speed internet access and a high-quality breakfast. The company aims to ensure all its hotel franchises have more consistent and upmarket offering for guests.












source | http://www.travelweekly.co.uk/Articles/2009/07/16/31471/choice-hotels-ups-brand-standards.html