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Throughout 2009, more than 60,000 InterContinental associates worldwide will participate in responsible business workshops to enhance their understanding of how they can personally be involved in some of the initiatives. InterContinental and National Geographic will also establish a responsible business advisory board, made up of senior executives from both organizations and hotel general managers.
National Geographic defines geotourism as “tourism that sustains or enhances the geographical character of a place — its environment, culture, aesthetics, heritage and the well-being of its residents.” The InterContinental initiatives supported by National Geographic will harness the passion of the hotel general managers and their teams to help sustain and enhance the geographical character of destinations where InterContinental is present.
Source | http://www.4hoteliers.com/