TRENDS| W gets its own fashion director & music curator

In what is probably the first for an international hotel chain – these new positions - and if anyone had any doubts about W’s continued success or ability to lead the way in creating new ideas for the chain since Ross Klein left, this should put those fears to rest.

W’s marketing focus will move even further toward events, with more fashion programming (like W’s backstage lounge at New York’s Fashion Week) and music release parties in cities across the globe.



EDITOR | Awesome stuff! So are you getting a special someone in your team?

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