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Quoting Hotelier Middle East "Having co-founded the Middle East's first hotel management brand 17 years ago, El Zyr has nurtured Rotana Hotel Management Corporation Ltd into an international success. Respected industry-wide for creating a regional powerhouse, Selim El Zyr scores the top ranking in the first-ever Hotelier Middle East Power 50."
El Zyr's constant assessment and investment has ensured that the brand has remained at the forefront of industry trends with the development of a wide range of innovative international products and services. To highlight a few of the brand's milestones achieved through El Zyr's vision and commitment, Rotana Rewards loyalty programme; Club Rotana Executive Club concept; and spa arm Zen the spa at Rotana are initiatives which have set a path for other hotels to follow.
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