Anybody talking about health & well-being will get attention. Creating a program that can be customized and then continued or utilized even after the hotel stay is over is commendable.
I think this is brilliant. The execution is not what I am talking about here, haven't seen it working, but the premise and the thought is worth applauding.
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In its continued quest to offer guests opportunities to integrate health and wellness into their travels, Fairmont Hotels & Resorts is pleased to introduce RU Ready?, an innovative, interactive fitness program for our younger guests aged 7–17 which fuses a kid’s contemporary world of computers, video games and interactive web communication together with outdoor play.
Available seasonally at select resort properties, RU Ready?, a partnership with Trick It Out Sports, offers a fun fitness challenge designed to improve kids’ athletic skills for baseball, basketball, football, lacrosse, skateboarding, snowboarding, soccer and more.
The curriculum combines the use of playing cards and a web-based experience to provide instructional and competitive participatory skill challenges. Kids are trained in the development of seven essential fundamental fitness skills (agility, balance, coordination, flexibility, speed, strength and stamina) by doing “tricks” similar to skateboarding and snowboarding. The kids are asked to perform drills of specific tricks that sharpen their skills in different ways, then compete against others or against their own scores of previous sessions. Kids will also receive a special RU Ready? adidas t-shirt to take home.
E-mail updates and customized web pages allow participants to engage and continue their training after they return home. They can compete virtually against other kids or just test their own progress, incorporating online media with outdoor fun.
source | http://www.hotelinteractive.com/article.aspx?articleid=14399