NEWS| TECH| Rev Mgt| IHG Launches Price Optimization Module

IHG (InterContinental Hotels Group) has launched a new Price Optimization module globally that integrates local market demand forecasting, publicly available competitive data analysis and price sensitivity modeling to drive optimal revenue decisions for its hotels.

The Price Optimization module is the latest addition to IHG’s PERFORMSM revenue management system and helps IHG’s hotels determine the best daily price.

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