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S&M | Email Marketing for Hotels

A good starting point on for email mktng by by Josiah Mackenzie.

I like:

Ways your hotel could use email
Use it as a direct response tool
Use it as an automated sales force
Use it as a feedback and research tool
Use it as a relationship building tool
Use it to provide superior guest service.

I have only thing to add.

>ensure your email does not require the reader/receiver to scroll endlessly. If you can fit make sure they dont need to scroll at all that would be wonderful.

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