The company, which has four brands under its fold — Royal Orchid, Royal Orchid Central, Royal Orchid Suites and Royal Orchid Resorts — has 12 properties and 1,000 rooms. It is already in the process of doubling this number through a Rs 500-crore investment which will add another 1,000 rooms over the next 20 months.
Royal Orchid Hotels (ROHL) co-promoter Keshav Baljee said: “A major portion of the expansion strategy will be focused on increasing the presence of the Royal Orchid Central brand. Further investment will depend upon ownership and managed properties. So it should be around Rs 600-1,000 crore.”
Royal Orchid Central is a 4-star contemporary, business and lifestyle hotel brand, which is also classified as an economy hotel. The flagship brand Royal Orchid is a 5-star brand.
The company has properties in Pune, Bangalore, Jaipur, Mysore and Goa, with more properties due to come up in Hyderabad, New Delhi, Shimla, Navi Mumbai and Ahmedabad.
It is inaugurating its 104-room Royal Orchid Central hotel in Ahmedabad next month, while a 70-room hotel in Navi Mumbai from the same brand will be opened in December or January through a management contract.
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