Study Reveals What Your Guest Truly Wants

The Hong Kong Polytechnic University (PolyU) has pioneered one of the first hospitality research projects, undertaken by its School of Hotel and Tourism Management (SHTM), in the virtual world of Second Life, a three-dimensional virtual environment with over 16 million users.

While Starbucks, Nescafe and Folgers were the top three coffee brands favoured by respondents, Sony, Panasonic and Samsung were the most preferred TV brands respondents would like to see in the rooms.

Respondents also indicated that Dove, Pantene and Herbal Essences topped their list as the most preferred shampoo brands, whereas Colgate and Crest surfaced as their No. 1 brands for toothpaste.


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