NEW HOTELS| Premier Inn set to open first hotel in Bangalore

Premier Inn, the UK's largest hotel chain, is popular among international travellers as a budget hotel. But in India, where it will open its first hotel in Bangalore early next month, Premier Inn is pitching itself as a value-for-money mid-market brand.

"In India we realised that the consumers' connotation of a budget hotel means something that might not offer quality. So we decided to term ourselves as value for money mid-market hotel brand," says Aly Shariff, managing director of Premier Inn, which plans to build 80 hotels across the country for an investment of £300 million.





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