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… represent the only age group to buy more than three meals away from home each week, on average.
… have a need for speed. More than half (53.2%) say they consider speed to be one of the top three components of good service when they dine out.
… are twice as likely as those in other age groups to check out restaurant microsites; 30.2% say they visit them.
… are health-interested. More than one-third (37.5%) say that a wider choice of healthful menu items would make them more likely to eat lunch at a restaurant on weekdays. In comparison, only 26.7% of Gen Xers and 22.3% of boomers say more healthful options would spur weekday lunch visits.
… were significantly more likely than older consumers to say they’ve been sharing entrées as a way to reduce their check size. Nearly six in 10 (59.5%) say they split main plates to cut costs, versus only 40.6% of Gen Xers who say they do.
EDITOR | this is an american study, but considering our youth likes to ape the west in almost every other industry, this maybe an interesting study to look at ...
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