This is the answer & the best part is I agree with the revenue model too!
The website says
Customers Prefer PURE Rooms And Our Virtually Allergy Free Products
Increase both your guests' peace of mind and your bottom line. PURE Allergy Friendly Rooms have your guests covered - from a seven-step air and surface purification process to a nearly allergy free bedding.
We create an allergy friendly environment through a seven-step, patent-pending purification system targeting air and surfaces, as well as a turn-key process that won't disrupt your hotel operations. PURE Rooms improve customer satisfaction, protect your investment in room furnishings, and add value to your property.
According to industry reports, hoteliers are charging up to $20 for a Pure Room.
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