The Armed Forces Vacation Club® (AFVC) is a "space available" program that offers military and other Department of Defense-affiliated personnel the opportunity to enjoy vacations at popular destinations around the world – for the incredibly low price of just $369* USD per unit, per week.
It is a big market and they are addressing it specifically.
After the 6th pay commission recommendations, the central govt, defense and other govt jobs have started paying really well.
Indian Army Captain now gets upwards of INR 60000/- per month.
Is your hotel targetting this segment?
Do you have any promotional material, specialized packages, offers, channels, distribution, inventory kep aside on peak dates, anything?
if not, maybe its time to look at this seriously.