Kicking off a campaign to emphasise its separate production lines and processes for its vegetarian and non-vegetarian offerings, Ranjit Paliath, Director (South), McDonald’s India said that India was also the only country where the retail chain did not offer pork or beef-based products. He said once brand affinity was established in the existing locations, the company would look at broader market expansion
McDonald’s is also experimenting with the ‘Drive thru’ concept in six of its formats in South India. Paliath said the food service retailer was also looking at offering Web delivery at some outlets.
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