Hospitality Career E-Mag: Ritz-Carlton hotels in Middle East focus on Saudi Arabia as key source market for 2010 and beyond

The Ritz-Carlton hotels in the Middle East are stepping up efforts to engage travel agents and major corporations in Saudi Arabia starting this year. To that end, they have collectively appointed Mohamed Halawani as the associate director of sales to be solely responsible for this important source market.

As the Kingdom represents the largest GCC market for The Ritz-Carlton hotels in Bahrain, Doha, Dubai and Sharm El Sheikh, Mr. Halawani's appointment comes at an opportune time to reach out to Saudi-based leisure and corporate travelers.

"We see tremendously high potential in the Saudi Arabia market for the coming years and our goal is to increase our customer base by at least 15% in 2010. With such an aggressive objective to achieve, the general managers have agreed to engage an experienced sales person such as Mohamed Halawani to be exclusively dedicated to this country on behalf of their hotels' revenue targets," says Pascal Duchauffour, area vice president, Middle East.

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