Sofitel Hotels to launch MICE campaign- ‘Inspired Meetings’ in Asia Pacific region

Sofitel Hotels, a brand by Accor, has announced that it will launch a campaign around the Asia Pacific region in order to target the Meetings, Incentive, Conference and Event (MICE) market. According to a report in etravelblackboardasia.com, the campaign will run through the region under the 'Inspired Meetings' banner, and will be available at every single Sofitel Luxury Hotel in Asia Pacific.

The focus of the campaign will be to promote and embrace creative vision. Dedicated teams will be made available for every event from consultancy to personalisation. This way, MICE planners will be able to experience consistent quality no matter the location they choose.


Markland Blaiklock, Senior Vice President -Asia Pacific, Sofitel Luxury Hotels said, "Throughout the Asia Pacific region, Sofitel Luxury Hotels will provide clients and guests with this unique and inspiring service. The teams will offer a fully tailored experience for discerning guests and provide an unmatched service through each and every phase of event preparation."


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