According to a company press release, Robert Hornman, Managing Director, WORLDHOTELS said, “In line with our ‘Raising the Bar’ Strategy 2010, we have launched numerous initiatives for all target groups in order to grow business for our hotels. For example, we have an incentive for MICE agents, special offers for consumers or favourable rates for corporate clients. Our figures for Q1 show that our Group has emerged from the challenges of last year healthy and on the path of continued growth.”
Looking at the Global Distribution System (GDS) production of hotels which were part of the portfolio of WORLDHOTELS in Q1 of 2008 and 2009 (same store portfolio), a particularly significant increase in room nights was generated for properties in Tokyo (+80 per cent), Singapore (+102 per cent), New York (+88 per cent), Frankfurt (+46 per cent) and London (+39 per cent). In addition, the Group also enlarged its GDS market share in a number of destinations, especially Lisbon, Stockholm, Basel, Tokyo and Singapore.
In Q1 of 2010, WORLDHOTELS also kicked-off its ambitious expansion plan with the target to add 100 new hotels to its global portfolio this year. With 27 hotels already newly contracted since January 2010, the company is well on the way to reach its goal. Among the new hotels are the Royal Garden Hotel in London’s Kensington, the Milano Scala in Milan, the Newhotel Marseille, the Hotel Fabian in Helsinki and two of the most spectacular hotels of the brand new CityCenter project in Las Vegas, the Aria Hotel & Casino and the Vdara Resort & Spa.
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