Accor launches new brand: Suitehotel

Everyone knows that if you mix yellow and blue you get green but what happens when you blend Accor’s Suitehotel and Novotel brands together?
Well, the French hospitality group has announced that it is to carry out this merger and the result will be an entirely new brand: SuiteNovotel, which is to be launched this summer.



The new brand is to be developed across the globe through franchise agreements.
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