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Marriott International, entrepreneur Ian Schrager enter into partnership, form new hotel brand EDITION Hotels

Mumbai Marriott International and entrepreneur Ian Schrager have entered into a partnership and conceived a new brand known as EDITION Hotels.


The hotels will mainly cater to leisure and business travellers. EDITION will debut in Waikiki Beach in October 2010 and will also open a property in Istanbul later this year.

Planned openings are also scheduled in gateway cities such as Mexico City, Barcelona, Bangkok and several other cities in various stages of development. According to a company release, The Waikiki EDITION, designed by Yabu/Pushelberg, will offer a restaurant by world-renowned Chef, Morimoto; the exclusive Crazybox nightclub; a unique Sunrise Pool with lushly landscaped gardens by Deborah Nevins; an exclusive Private Sunset Beach; a Lobby Bar; a bar at the Sunrise Pool and bar at the Private Sunset Beach; custom and individually designed Surf and Bikini Boot Camps; the largest luxury ballroom on Oahu for weddings and special events and an outdoor movie theatre.

Opening later this year, The Istanbul EDITION, designed by Gabellini/Sheppard, will offer 77 oversized guest rooms and suites with Rosewood or Soaped Oak walls, ceilings and floors, marble guest bathrooms with floor to ceiling glass enclosed rain showers; world-renowned Cipriani Restaurant; a double height ceiling lobby with gold and silver leaf mosaic detailing and travertine floor and walls; private check-in; a Lobby Bar with private garden terrace; exclusive private event space; Penthouse floor Ballroom; a private club in the sky; a 2,400 sq foot Penthouse with custom fabrics and furniture 20,000 sq foot spa by ESPA; high-end, luxury retail boutiques; a private drawing room with honesty bar and screening room for first run movies and private screenings. Bill Marriott, Chairman and CEO, Marriott International said, "Ian Schrager's concepts have revolutionised both nightlife and hospitality. Time and time again he succeeds in making people feel as if they are part of something new, unique and special; always eliciting an emotional and visceral connection to the experiences he creates. His concepts have been and continue to be widely imitated around the world."


http://www.hospitalitybizindia.com/detailNews.aspx?aid=8345&sid=1