I quite liked Top 10 Strategies to Promote Hotels on Social Media Channels
I think it is a well put together article.
However for the ones venturing into this for the first time, it could be overwhelming.
here are the 3 things you can do for your hotel's social marketing, starting today!
1. Start a fan page on facebook
this is probably the simplest way to start.
Dont worry too much about design etc, just start a fan page, and link it from your website.if you can add the 'like' button or 'fans' applet on your site.
< this is ours
visit http://bit.ly/cnFP8I >
2. Get a Blog
Ideally make it something like this www.blog.yourhotelname.com, but if that is not possible then www.yourhotels.com/blog will also do.
post something atleast once a week
integrate a feed/email opt-in option
3. Create photos & videos and upload to flickr & youtube
these are very viral mediums and engage the net user in India very actively.
ensure that all updates are posted to your blog and facebook fan page.
You probably think twitter should be here too.
yes, it should, but I wouldn't worry too much about it.
you can very easily set up an automated posting account to twitter using tweetfeed etc.
if you can manage a blogpost everyday and ensure that is further 'ping'ed out, you are good.
If you / your hotel needs personalized opinion/assistance feel free to write in to editor@hospemag.com
cheers!