I wrote earlier Why Online Media still has a long way to go. & TAJ now in Bathinda!
But with Accor now accepting that people buy by asking each other and that a community is very important, maybe the checks on these sites will go up.
Accor has added links to TripAdvisor reviews on the homepages of each of its more than 4,000 hotels worldwide.
A small box bearing the TripAdvisor logo, along with the hotel’s overall rating on the site and a link to read user reviews, appears on the right-hand side of each hotel site. Clicking through takes the user to the TripAdvisor page for the hotel, complete with all reviews—both positive and negative.
Accor has also begun sending emails to guests encouraging them to post TripAdvisor reviews.
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