Top-end hotels are missing out on sales due to badly designed websites, according to the latest Online Hotel Marketing Report from Halpern Cowan.
The research also found economy hotels, including Best Western and Holiday Inn Express, have better sites than the premium hotel brands like Le Meridian and Radisson.The latter "must upgrade their online marketing" if they're to remain competitive with their mid-market and economy rivals, it said.
http://www.nma.co.uk/news/top-hotels-lose-sales-due-to-poor-websites/3017782.article