Café Coffee Day (CCD), the leading coffee and tea beverage chain, recently acquired Czech café chain Café Emporio for Rs 15 crore in an attempt to establish a foothold in Europe. This is the firm’s first international buy. Café Emporio has 11 cafes in the Czech Republic.
“We have been looking at overseas expansion for the last 12-18 months. This acquisition in Eastern Europe could be an entry point because these are new emerging markets and not overcrowded,” said Swetha Shetty, president, international business, at CCD.
CCD, which has 917 outlets across India, four in Vienna and two in Karachi, has been in talks with firms in Poland, Hungary, Slovakia and Russia,” Ms Shetty said, adding that CCD would grow ‘organically’ and through acquisitions, but it would prefer the latter. CCD hopes to generate 10-15 per cent of its revenue from international markets.
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