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Ideas | Brilliant ! Starbucks asks for Ideas and Implements them!

Editor | Your Customers know best. They pay you, they love you and they will love you more if you listen.Feedback systems have existed for ages. from the simple 'customer response card' to listening posts in hotels, to GR and focus groups. this however is brilliant.



Taking it to the next level, Starbucks not only invites ideas, it implements them too!

You know better than anyone else what you want from Starbucks. So tell us. What's your Starbucks Idea? Revolutionary or simple – we want to hear it. Share your ideas, tell us what you think of other people's ideas and join the discussion. We're here, and we're ready to make ideas happen. Let's get started.
My Starbucks Idea


Here is super idea - that should probably have come to the Starbucks team on its own and one that brings so much more revenue in.

I'll buy you a drink" - remotely

I work at home as a remote employee. There have been many times that I have wanted to treat a co-worker to a Starbucks for helping me out on a project, or just to brighten their day. Wouldn't it be neat if you could purchase a drink for someone via the Starbucks web site? The recipient gets an email stating, for example, "Suzanne bought you a drink!" The recipient prints the email (with a barcode) and takes it to their nearest Starbucks to redeem.

The wonderful thing is that it was given 40K points by other customers too! that means there is trememdous potential and want for the idea.

This is making true use of tech and customer voice.

So, what are you waiting for?

Check out the dedicated site, here