W Hotels Worldwide makes its debut in Southeast Asia today with the opening of the 75-villa W Retreat Koh Samui, a beachfront resort located on Thailand’s Samui Island.
"W Retreat Koh Samui redefines the way we live and play—the day is dedicated to individual moments of relaxation and detox that will inspire you for a night of energy and celebration," says Eva Ziegler, global brand leader for W Hotels. "We are delighted to have brought the W brand to Koh Samui, one of the coolest islands in Southeast Asia. W Koh Samui marks an important move in the global expansion of the W brand, and after W Maldives and W Vieques, it is our third Retreat worldwide."
The property is a joint venture between Amburaya Hotels & Resorts and Istithmar World. "W Retreat Koh Samui is another great example of our ideology in investing in a destination with a great site, product and the ideal brand to compliment it—certainly a perfect blend of lifestyle, entertainment, hospitality and commerce," says Sunny Bajaj, managing director of Amburaya. "We are confident that W Retreat Koh Samui will be a scintillating playground for the discerning leisure traveler and a fresh destination on the global stage of entertainment, music, fashion and culture for years to come."