Hilton Worldwide has been named the 'Official Partner Hotel 2011' for ITB Asia 2011 by Messe Berlin (Singapore) Pte Ltd, the organiser of ITB Asia, the primary business─to─business travel show for Asia Pacific. ITB Asia 2011 will be held from October 19─21, at the Suntec Singapore Exhibition & Convention Centre.
This is the first hotel partnership for the region's top travel trade show. Over the years ITB Asia has also succeeded in positioning itself as a focal point for the Meeting, Incentive, Convention and Exhibition (MICE) sector.
As part of its commitment to growing ITB Asia, Messe Berlin (Singapore) signed a new deal in September 2010 to host ITB Asia at the Suntec Singapore International Convention and Exhibition Centre for at least three more years ─ 2011 to 2013 inclusive.
Under the marketing partnership agreement, Hilton Worldwide will be showcasing its ten award winning brands at ITB Asia 2011.