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Marriott’s Renaissance brand revamps concierge with ‘Navigators’

Renaissance Hotels is rolling out a new program called Navigator, a rethinking of the concierge concept that offers guests a complete personalized itinerary for their stays.


The on-site, online and mobile program is built around a curated database with local recommendations for food, spirits, retail, music, entertainment and culture at all 145 Renaissance Hotels worldwide. The system uses a database of travel content from W Cities, and trained “navigators” will create customized “in-the-know” documents for guests that include up-to-date event information. Navigators will also work one-on-one with hotel guests to curate experiences based on their specific interests and requests.

Renaissance requires that navigators continuously seek out new places and experiences on their own, and the brand promises that recommendations will never be based on previously arranged partnerships with locations that yield a financial advantage for a hotel.

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