While the evolved Tryp logo is designed to exude a contemporary feel and timeless sensibility, it remains true to the original logo by maintaining the original font, square shape and blue color. “The introduction of our Tryp by Wyndham global identity communicates the brand’s proud Wyndham affiliation by leveraging the strong equity of the Wyndham brand name, further reinforcing the company’s continued commitment to the future growth and evolution of the brand globally,” says Jeff Wagoner, president of Wyndham Hotels and Resorts.
Travelers can anticipate seeing the updated brand identity on exterior signage on new Tryp hotels, including the recently opened Tryp Berlin Tryp New York City-Times Square South, scheduled to open by the second quarter.
Wyndham Hotel Group acquired the Tryp hotel brand from Sol Meliá Hotels & Resorts in June. Wyndham and Sol Meliá will continue to work together to develop the brand globally and market the brand through their central reservations systems and loyalty programs to offer a unique competitive advantage.