True Food For Dogs, the highly anticipated brand, online store, commercial “dog kitchen,” and retail store in Orange County, California announced today both the opening of its Newport Beach retail location and the start of its local delivery service beginning Saturday, Jan. 8, 2011.
“I think the big buzz around the opening of True is because the commercial dog food business in 2009 in the U.S. was between $11-$14 billion dollars. That means we are spending a lot to feed our dogs but our options have been somewhat limited to off the shelf kibble. People are spending more because there is an increased understanding of what ingredients are actually allowed in the food we feed our dogs,” said Shawn Buckley, co-founder and owner of True. “It might sound cliche but most people consider their pet part of the family and they should really have a better option to feed them the best food for their health. That was the entire goal in the creation of True,” he continued.
True Food For Dogs’ commercial kitchen and bakery was created with the sole purpose of making food for dogs using only FDA and USDA approved ingredients including meat, fruits, vegetables, whole grains and vitamin supplement blends that are all 100% certified for human consumption. Entrees range from restaurant quality beef and russet potatoes to turkey and whole wheat macaroni; baked offerings include peanut butter and pumpkin treats. These homemade recipes were created and approved by a certified nutritionist, tested by labs for nutritional content, and taste tested by K-9s and humans alike.
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