In a bid to attract more customers and retain the current ones, coffee retail chain Barista Lavazza will launch a loyalty programme mid next week, a top company executive has said.
Barista is the first coffee retailer in the country to start a loyalty programme, 'Bean-o-holic, even as the modern retailers in FMCG and apparel space and quick service restaurants (QSR) already use such cards to boost their sales.
"We are launching the Bean-o-holic initiative by mid next week. The cards, like any other loyalty card programme, are aimed at customer acquisition and retaining them," Barista CEO Sanjay Coutinho told PTI here.
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