BJ’s Restaurant chain — plan to place 100 iPads in each restaurant. Diners will use them to look at meal options; design their own burgers, pizzas and salads; and, if they want, use the iPads to pay for the meals.
At Stacked, guests use iPads mounted at the table to select signature items from the menu or build their own meal from options that will include hamburgers, pizza, salads or sausages. For example, a customer might order salmon, then choose from various buns, toppings and sauces to create a sandwich, or build it over a salad created from a list of more than 35 ingredients.
The menu will also include beer and wine, as well as customizable milkshakes and ice cream sandwiches.
Once the order is placed on the iPad, a server delivers the food to tables and tends to guests. At the end of the meal, guests can pay by using a card-swipe system.
“In the end, it’s all about the food and experience for the guest,” Motenko said in an interview Wednesday. “To me, the iPad and the technology is a means to the end, a way to facilitate the experience for the guest and to offer terrific value.”
Motenko described Stacked as a “fast-casual plus” concept because the restaurant will run with a streamlined labor structure more similar to the fast-casual segment while offering guests a full-service experience. He said the average check at Stacked is expected to be under $10.
Motenko also said the restaurant would appeal to a growing number of consumers who like to customize their meals.
source | nrn.com