THE AMERICAS The Americas region recorded positive results in the three key performance metrics for January, according to data compiled by STR and STR Global.
The Americas ended January with a 5.6% increase in occupancy to 48.2%, while ADR was up 3.1% to US$99.73 and RevPAR rose 9% for the month to US$48.04.
San Francisco experienced the largest occupancy increase, rising 11.2% to 65.5%, followed by Buenos Aires (up 10.4% to 64%), and São Paulo (up 10.2% to 58%). Vancouver reported the largest occupancy decrease, falling 8.3% to 47.4%.
São Paulo achieved the largest ADR increase, rising 30.9% to US$125.12, followed by Santiago, with a 17.3% increase to US$152.55. Vancouver fell 1.8% in ADR to US$187.32—the largest decrease in that metric.
Three markets reported RevPAR increases of more than 20%: São Paulo (up 44.3% to US$72.55), San Francisco (up 24.5% to US$93.52) and Santiago (up 20.4% to US$109.78). Two markets posted RevPAR decreases: Vancouver (down 8.4% to US$58.78) and San Juan, Puerto Rico (down 3.2% to US$132.92).