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W Hotels Worldwide Set to Unveil Six New Distinctively Designed Hotels in 2011

W Hotels Worldwide will continue to showcase what s new and next in design with the opening of six new W Hotels around the world in 2011.


On track to reach more than 50 hotels by the end of 2012, W Hotels will, this year, open:

• W Taipei (February 14, 2011) GA Design International has created a nature electrified design concept that fuses the rural surroundings of Taipei with the vibrant, high voltage core of the city. W Hotels Designer of the Future winner Zigelbaum + Coelho has also been commissioned to create an interactive chandelier for the hotel.

•W London - Leicester Square (February 14, 2011) Debuting as the 40th W Hotel globally, W London has been designed by renowned London architects Jestico + Whiles and Dutch interior design agency, Concrete. Veiled in translucent glass that will change color according to the time of day or happenings in the city or hotel, the 10-story hotel is sure to become the epicenter of entertainment. Interiors are based on the dual personality of the Englishman buttoned-up by day and uninhibited and free-spirited by night.

•W St. Petersburg (March 2011) With architecture by Grigoriev + Partners and interior design by Milan-based Antonio Citterio and Partners, W St. Petersburg will be located in a historic building near the lavish Winter Palace, a new place to experience the white of night. Inspired by the jewel-tones and layers of a Fabergé Egg, the hidden gem design of the hotel will reveal surprises throughout the guest experience.

•W Retreat & Spa Bali - Seminyak (March 2011) For its latest Retreat experience, W Hotels has partnered with SCDA Design International and AB Concepts Hong Kong. An island marked by worship and celebration, the design of W Bali was inspired by the more than 20,000 temples that populate the Island each with private inner courtyards and public outer courtyards that constantly conceal and reveal, introducing a new scene unseen.

•W Paris - Opéra (December 2011) Located steps from the world-famous Opéra Garnier, W Paris Opéra has been designed by Rockwell Group Europe ( RGe ) and inspired by both the energy of New York City W s birthplace and Paris as the City of Light. Sure to light up the refined district, W Paris will melt the somber traditions of the 1870s Haussman-era building in which it will be housed with a spark of modern radiance.

•W Guangzhou (December 2011) With architecture by Hong Kong-based Rocco Design and interiors by renowned Yabu Pushelberg, the design of W Guangzhou, located in the city s buzzing Zhujiang district, has been inspired by the region s ancient Kesi Tapestries. Throughout the hotel, guests will find themes around unraveling, mesh work and emerging patterns.

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