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Corporate travel returns as GDS bookings rise 24% in February

Bookings through the global distribution systems (GDS), which largely represent corporate travel, grew a substantial 23.5% in February year over year, according to data from Pegasus Solutions.


The demand increase drove GDS revenue up 36.8% over February 2010, as both length of stay and booking lead time for the segment also expanded. Forward-looking data from Pegasus suggests average monthly growth of more than 20% through July for the GDS, with accompanying rate, length of stay and booking lead time increases.

More broadly, global hotel rates climbed in February, with business travel rates up a remarkable 7% over 2010, and rates paid by leisure travelers for hotel rooms increased 3.6% over the same period.

Bookings through the mostly leisure alternative distribution systems (ADS), or online channels, declined from January’s levels due to a variety of factors, including regional unrest in the Middle East and North Africa. However, bookings growth still remained above February 2010 by 1.1% as ADR set a new growth record for North America at 2.9%, rising for the rest of the world to an almost 5% increase over last year.