The Sheraton brand continues to lead Starwood Hotels & Resorts Worldwide’s global growth, with the legacy brand scheduled to open 25 properties in 2011, including 16 in China.
Sheraton Hotels & Resorts represents 30% of Starwood’s total development pipeline. “Sheraton is the number one contributor to Starwood’s global growth and has given us a significant lead in many fast-developing markets,” saysSimon Turner, president of global development for Starwood. “In China, which is now Starwood’s second largest market after North America, Sheraton is expanding its presence in the country’s biggest cities such as Beijing and Shanghai, as well as in rapidly developing urban centers including Guangzhou, Wanning and Hangzhou. The strength of Sheraton is also driving meaningful growth for sister brand Four Points by Sheraton, which is set to double its footprint in China over the next three years.”
This year, Sheraton will open its fourth hotel in Shanghai, its second in Beijing and its first two hotels in Guangzhou. With the addition of 16 new hotels in 2011, Sheraton will increase its portfolio in China to 53 by year’s end. The iconic hotel brand also accounts for 50% of the Starwood hotels under development in China, moving Starwood closer to its goal of operating 100 hotels in China by the end of 2012.
Sheraton Hotels & Resorts represents 30% of Starwood’s total development pipeline. “Sheraton is the number one contributor to Starwood’s global growth and has given us a significant lead in many fast-developing markets,” saysSimon Turner, president of global development for Starwood. “In China, which is now Starwood’s second largest market after North America, Sheraton is expanding its presence in the country’s biggest cities such as Beijing and Shanghai, as well as in rapidly developing urban centers including Guangzhou, Wanning and Hangzhou. The strength of Sheraton is also driving meaningful growth for sister brand Four Points by Sheraton, which is set to double its footprint in China over the next three years.”
This year, Sheraton will open its fourth hotel in Shanghai, its second in Beijing and its first two hotels in Guangzhou. With the addition of 16 new hotels in 2011, Sheraton will increase its portfolio in China to 53 by year’s end. The iconic hotel brand also accounts for 50% of the Starwood hotels under development in China, moving Starwood closer to its goal of operating 100 hotels in China by the end of 2012.