As we enter 2011 and start the next decade, it is both important and relevant to look back at the last decade to understand how our industry has evolved during this period and what we can learn from these ten very interesting years.
At the beginning of the last decade, we were a country with only a limited number of international brands and had hotels that were mainly concentrated in the major metros and predominantly in the luxury/first class positioning. Over the years, the hotel industry has undergone significant changes and has reinvented itself in a manner that we believe has benefited the industry as a whole, including all its constituents – hotel guests, investors, employees and other stakeholders.
An analysis of the industry today reveals a landscape where hotels are no longer restricted to major cities but are aggressively growing in Tier 2 and even Tier 3 cities. Guests today have choices in hotel products that range from the luxury to the budget segment. India has now become a market that no serious hotel company can ignore, as evidenced by slew of international brands that are either already established in country or are seriously plotting their entry strategies.
To see the full report, click here
At the beginning of the last decade, we were a country with only a limited number of international brands and had hotels that were mainly concentrated in the major metros and predominantly in the luxury/first class positioning. Over the years, the hotel industry has undergone significant changes and has reinvented itself in a manner that we believe has benefited the industry as a whole, including all its constituents – hotel guests, investors, employees and other stakeholders.
An analysis of the industry today reveals a landscape where hotels are no longer restricted to major cities but are aggressively growing in Tier 2 and even Tier 3 cities. Guests today have choices in hotel products that range from the luxury to the budget segment. India has now become a market that no serious hotel company can ignore, as evidenced by slew of international brands that are either already established in country or are seriously plotting their entry strategies.
To see the full report, click here