Crescent Hotels & Resorts is one of the top ten premier hospitality
management and ownership group and it attributes its success to a
focus on traditional values.
Personal client communication through a
hands-on approach is what sets Crescent apart.
The company credits
this spirit of service for the high levels of profitability and guest
satisfaction at all 66 of its hotels.
High-tech helps manage winning hands-on approach and traditional values
Tracking the daily performance of a large portfolio is a major
achievement when you are responsible for an extensive variety of
flags. Crescent's brands include Hilton, Hyatt, Marriott, and
InterContinental Hotels, and an independent collection. With a dynamic
corporate sales team scattered across the United States, Canada, and
the Caribbean, Crescent relies on high-tech help to manage its
hands-on approach.
The company turned to hotel SalesPro, web-based multi-property sales
and catering software from hotel SystemsPro that allows Crescent's
team to access properties' sales performance, accounts, leads, and
group bookings remotely from any web browser or mobile device. The
company is particularly pleased with hotel SalesPro's strong, scalable
functionality, says Lovell Casiero, Crescent senior vice president of
sales & marketing and client relations. "The hospitality industry is
coming out of a difficult time, and hotel SalesPro is a functionally
rich, cost effective solution." Click here to learn more about hotel
SystemsPro's products and services.
Centralized web sales system lets management companies own the leads,
track multi-property bookings, pace, and forecasts
Casiero emphasizes the importance of a centralized web-based sales and
hotel management system for hospitality companies with many flags.
"When client account data can be accessed from the web, it enables our
corporate sales executives to more efficiently support the property's
sales efforts."
hotel SalesPro's centralized business intelligence upped the
efficiency of Crescent's budgets and forecasts as well. "We log into
hotel SalesPro and see a breakdown of group bookings, pace, and
forecasts anytime to evaluate performance against plan," says Casiero.
"The system provides an excellent suite of reports that display
performance and measure property attainment."
Software solution helps sales staff organize time, automate
administrative tasks
hotel SalesPro also helps Crescent executives maintain their hands-on
service approach. "My challenge as SVP of marketing is to help
property teams organize their time to be proactive to achieve our
sales goals and ownership objectives. Time management is essential to
productivity, and hotel SalesPro makes it easy for sales teams to
organize their time more efficiently. The system also automates our
administrative tasks. Our teams can merge Word text with contracts,
BEO's and other forms to create sales documents quickly."
Casiero values the expertise that the vendor's customer service team
provides. "They are hotel people with the sales and operations
experience to provide professional insights; and they listen to our
suggestions for new functionality. We are working with them now to
create report formats and a corporate sales lead-generating system
that are ideal for our operations."
About 60 percent of Crescent's properties use hotel SalesPro. The
company installs the sales system when it transitions into new hotels
unless there has already been a significant investment in another
solution. "We recently implemented 12 new systems at once when we
acquired a portfolio of hotels in Canada," says Casiero. "The hotel
SystemsPro team was excellent. They lift a hotel staff to a higher
performance by installing the technology, then teaching us how to use
it efficiently. The bottom line is that it accomplishes more than
other sales solutions at less cost to owners."
Crescent Hotels & Resorts is also beta testing hotel ServicePro, an
economical hotel maintenance solution that preserves property asset
value, at several properties. The system improves guest service by
automating the communication, scheduling, tracking and reporting of
tasks surrounding best practices, guest requests, safety requirements
and preventive and equipment management.
About Crescent Hotels & Resorts
With corporate offices in Fairfax, Va., outside of Washington, D.C.,
and Toronto, Canada, Crescent Hotels & Resorts owns, manages and
co-invests in hotel real estate, and is a North American recognized
Top 10 independent, third-party operator of hotels and resorts. The
company currently owns or operates 65 hotels and resorts aggregating
more than 14,000 rooms in the United States, Canada and the Caribbean.
The company's portfolio encompasses properties in the resort, luxury,
upper upscale, boutique, convention and premium select-service
segments under the premier hotel brands of Hilton, Marriott, Starwood,
Hyatt, InterContinental, Radisson and Wyndham, as well as legendary
independent hotels and resorts. Additional information about Crescent
Hotel & Resorts may be found on the company's Web site
http://www.chrco.com.
Read more: http://www.digitaljournal.com/pr/328292#ixzz1P4QvWJCp
http://www.digitaljournal.com/pr/328292
management and ownership group and it attributes its success to a
focus on traditional values.
Personal client communication through a
hands-on approach is what sets Crescent apart.
The company credits
this spirit of service for the high levels of profitability and guest
satisfaction at all 66 of its hotels.
High-tech helps manage winning hands-on approach and traditional values
Tracking the daily performance of a large portfolio is a major
achievement when you are responsible for an extensive variety of
flags. Crescent's brands include Hilton, Hyatt, Marriott, and
InterContinental Hotels, and an independent collection. With a dynamic
corporate sales team scattered across the United States, Canada, and
the Caribbean, Crescent relies on high-tech help to manage its
hands-on approach.
The company turned to hotel SalesPro, web-based multi-property sales
and catering software from hotel SystemsPro that allows Crescent's
team to access properties' sales performance, accounts, leads, and
group bookings remotely from any web browser or mobile device. The
company is particularly pleased with hotel SalesPro's strong, scalable
functionality, says Lovell Casiero, Crescent senior vice president of
sales & marketing and client relations. "The hospitality industry is
coming out of a difficult time, and hotel SalesPro is a functionally
rich, cost effective solution." Click here to learn more about hotel
SystemsPro's products and services.
Centralized web sales system lets management companies own the leads,
track multi-property bookings, pace, and forecasts
Casiero emphasizes the importance of a centralized web-based sales and
hotel management system for hospitality companies with many flags.
"When client account data can be accessed from the web, it enables our
corporate sales executives to more efficiently support the property's
sales efforts."
hotel SalesPro's centralized business intelligence upped the
efficiency of Crescent's budgets and forecasts as well. "We log into
hotel SalesPro and see a breakdown of group bookings, pace, and
forecasts anytime to evaluate performance against plan," says Casiero.
"The system provides an excellent suite of reports that display
performance and measure property attainment."
Software solution helps sales staff organize time, automate
administrative tasks
hotel SalesPro also helps Crescent executives maintain their hands-on
service approach. "My challenge as SVP of marketing is to help
property teams organize their time to be proactive to achieve our
sales goals and ownership objectives. Time management is essential to
productivity, and hotel SalesPro makes it easy for sales teams to
organize their time more efficiently. The system also automates our
administrative tasks. Our teams can merge Word text with contracts,
BEO's and other forms to create sales documents quickly."
Casiero values the expertise that the vendor's customer service team
provides. "They are hotel people with the sales and operations
experience to provide professional insights; and they listen to our
suggestions for new functionality. We are working with them now to
create report formats and a corporate sales lead-generating system
that are ideal for our operations."
About 60 percent of Crescent's properties use hotel SalesPro. The
company installs the sales system when it transitions into new hotels
unless there has already been a significant investment in another
solution. "We recently implemented 12 new systems at once when we
acquired a portfolio of hotels in Canada," says Casiero. "The hotel
SystemsPro team was excellent. They lift a hotel staff to a higher
performance by installing the technology, then teaching us how to use
it efficiently. The bottom line is that it accomplishes more than
other sales solutions at less cost to owners."
Crescent Hotels & Resorts is also beta testing hotel ServicePro, an
economical hotel maintenance solution that preserves property asset
value, at several properties. The system improves guest service by
automating the communication, scheduling, tracking and reporting of
tasks surrounding best practices, guest requests, safety requirements
and preventive and equipment management.
About Crescent Hotels & Resorts
With corporate offices in Fairfax, Va., outside of Washington, D.C.,
and Toronto, Canada, Crescent Hotels & Resorts owns, manages and
co-invests in hotel real estate, and is a North American recognized
Top 10 independent, third-party operator of hotels and resorts. The
company currently owns or operates 65 hotels and resorts aggregating
more than 14,000 rooms in the United States, Canada and the Caribbean.
The company's portfolio encompasses properties in the resort, luxury,
upper upscale, boutique, convention and premium select-service
segments under the premier hotel brands of Hilton, Marriott, Starwood,
Hyatt, InterContinental, Radisson and Wyndham, as well as legendary
independent hotels and resorts. Additional information about Crescent
Hotel & Resorts may be found on the company's Web site
http://www.chrco.com.
Read more: http://www.digitaljournal.com/pr/328292#ixzz1P4QvWJCp
http://www.digitaljournal.com/pr/328292