InterContinental Hotels Group (IHG) has announced the launch of new
iPhone applications in order to allow guests to find and book rooms
across each of the operator's seven brands.
The launch marks the continuation of the company's mobile strategy and
follows December 2010's unveiling of the InterContinental Concierge
Insider Guides for the iPad.
Each of the new iPhone apps feature booking and management reservation
features, such as quick access to contact details and maps and secure
storage of credit card information.
IHG also produced the Priority Club Rewards app for Android systems
(July 2010) and the Priority Club Rewards app for iPhones (April
2010).
The company has seen an increase of nearly 1,000 per cent in the
number of room bookings made from mobile devices over the past year.
In the first five months of 2011, the number of bookings made from
mobile devices already surpassed the total number for 2010.
IHG senior vice president, sales and marketing EMEA, Matt Luscombe
said: "Our mobile strategy is responding to this growing demand.
"Last year we launched a mobile iPhone booking app that just targeted
our 58 million Priority Club Rewards members and we're now expanding
our iPhone booking app service to all of our seven brands."
iPhone applications in order to allow guests to find and book rooms
across each of the operator's seven brands.
The launch marks the continuation of the company's mobile strategy and
follows December 2010's unveiling of the InterContinental Concierge
Insider Guides for the iPad.
Each of the new iPhone apps feature booking and management reservation
features, such as quick access to contact details and maps and secure
storage of credit card information.
IHG also produced the Priority Club Rewards app for Android systems
(July 2010) and the Priority Club Rewards app for iPhones (April
2010).
The company has seen an increase of nearly 1,000 per cent in the
number of room bookings made from mobile devices over the past year.
In the first five months of 2011, the number of bookings made from
mobile devices already surpassed the total number for 2010.
IHG senior vice president, sales and marketing EMEA, Matt Luscombe
said: "Our mobile strategy is responding to this growing demand.
"Last year we launched a mobile iPhone booking app that just targeted
our 58 million Priority Club Rewards members and we're now expanding
our iPhone booking app service to all of our seven brands."