NEW YORK CITY Starwood Hotels & Resorts Worldwide's select-service Aloft brand has opened in Brooklyn, the brand's second hotel in New York City, joining Aloft Harlem.
Featuring 176 loft-style guestrooms, Aloft New York Brooklyn is located adjacent to sister property Sheraton Brooklyn New York Hotel. Aloft New York Brooklyn features a two-story lobby atrium with the signature W XYZ bar and an expansive rooftop terrace bar.
"With its creative style and energetic vibe, Brooklyn will make a perfect home for Aloft, and we're excited to expand our New York footprint with our debut property in the borough," says Brian McGuinness, senior vice president of specialty select brands for Starwood. "For the Gen Y-minded Aloft guest, who brings a real appreciation of what's next in design and tech, a Brooklyn location makes an ideal home base for exploring New York, and we're eager to share it with them."
The hotel, which is managed by Maryland-based Real Hospitality Group, is among the first properties to offer the automated Smart Check-In program, which uses RFID technology to turn Starwood Preferred Guest loyalty cards into keycards and enables guests to bypass the traditional check-in process.
http://www.hotelsmag.com/MembersOnly/webNews/details.aspx?item=24244
Featuring 176 loft-style guestrooms, Aloft New York Brooklyn is located adjacent to sister property Sheraton Brooklyn New York Hotel. Aloft New York Brooklyn features a two-story lobby atrium with the signature W XYZ bar and an expansive rooftop terrace bar.
"With its creative style and energetic vibe, Brooklyn will make a perfect home for Aloft, and we're excited to expand our New York footprint with our debut property in the borough," says Brian McGuinness, senior vice president of specialty select brands for Starwood. "For the Gen Y-minded Aloft guest, who brings a real appreciation of what's next in design and tech, a Brooklyn location makes an ideal home base for exploring New York, and we're eager to share it with them."
The hotel, which is managed by Maryland-based Real Hospitality Group, is among the first properties to offer the automated Smart Check-In program, which uses RFID technology to turn Starwood Preferred Guest loyalty cards into keycards and enables guests to bypass the traditional check-in process.
http://www.hotelsmag.com/MembersOnly/webNews/details.aspx?item=24244