The Ritz-Carlton hotel chain is now offering destination advice via Foursquare. It's the newest member of a small but growing coterie of luxury brands generating content — and thereby finding value — in location-based social networks.
The Ritz-Carlton's Foursquare profile now includes dozens of tips about local destinations and landmarks from concierges at its 75 hotels — extending advice previously available only to patrons to anyone with a Foursquare account.
For instance guests checking in at the Massachusetts State House, might come across a suggestion to stroll around Beacon Hill, one of the oldest neighborhoods in Boston. "Robert Frost, Sylvia Plath and Henry Wadsworth Longfellow once lived here," the tip reads. (Those who follow the Ritz-Carlton's Foursquare account will see tips as notifications; those who do not will see it in the general "Tips" section on their app.)
Although the tips are intended in part to give the public a taste of the concierges' range of knowledge, the service is intended primarily for Ritz-Carlton customers, Chris Gabaldon, chief marketing officer of the Ritz-Carlton, says.
full story visit | http://mashable.com/2011/06/27/ritz-carlton-foursquare/
The Ritz-Carlton's Foursquare profile now includes dozens of tips about local destinations and landmarks from concierges at its 75 hotels — extending advice previously available only to patrons to anyone with a Foursquare account.
For instance guests checking in at the Massachusetts State House, might come across a suggestion to stroll around Beacon Hill, one of the oldest neighborhoods in Boston. "Robert Frost, Sylvia Plath and Henry Wadsworth Longfellow once lived here," the tip reads. (Those who follow the Ritz-Carlton's Foursquare account will see tips as notifications; those who do not will see it in the general "Tips" section on their app.)
Although the tips are intended in part to give the public a taste of the concierges' range of knowledge, the service is intended primarily for Ritz-Carlton customers, Chris Gabaldon, chief marketing officer of the Ritz-Carlton, says.
full story visit | http://mashable.com/2011/06/27/ritz-carlton-foursquare/