Hilton Worldwide and Sands China have signed a franchise agreement to open Macau, Cotai Strip in Macau, China. The hotel comprises 636 rooms and is scheduled to open in Q1 2012 at Cotai Central, according to a report in www.asiatraveltips.com.
Andrew Clough, Senior Vice President, Development, Middle East & Asia Pacific, Hilton Worldwide, said, “This is a key project for us as it marks the entry of the Conrad brand, one of Hilton Worldwide’s luxury segment brands, into a new market like Macau. To be able to do this with a well-respected hospitality company such as Sands China Ltd which has a deep understanding of the luxury segment, is indeed beneficial to the brand and we believe the partnership will deliver mutual benefits to both corporations. Conrad Macau now joins a pipeline of 18 Conrad Hotels & Resorts scheduled to open within the next four years, thereby making it one of the fastest growing luxury brands in the hospitality segment.”
Edward Tracy, President and CEO, Sands China Ltd said, “Sands China Ltd is pleased to introduce our newest integrated resort – Sands Cotai Central – to this fastest growing hospitality market in the world. It will specifically provide both high-end branded products for premium guests seeking a luxury lifestyle, and accommodation for affordable luxury on the Cotai Strip. We are excited about bringing the first Conrad to Macau. Renowned for its sophisticated, stylish and luxurious hospitality for affluent travellers, Hilton Worldwide’s experience and brand promise will certainly complement existing anchor properties to further increase and enhance Macau’s reputation as the premier and most diversified tourism destination in the region.”
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