Develops and executes marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services.
Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on the effects of competitive activity may be minimized.
Plans and oversees the organization's advertising and promotion activities including print, electronic, and direct mail outlets.
Develops and recommends pricing strategy for the organization which will result in the greatest share of the market over the long run.
Achieves satisfactory profit/loss ratio and share of market performance in relation to pre-set standards and to general and specific trends within the industry and the economy.
Prepares and regularly updates Sales and Marketing Departmental Budget, in close cooperation with the General Manager and Director of Finance ensuring targets are met and costs are effectively controlled.
Rcruit, select and develop Sales and Marketing employees to work following the operational, financial, administrative philosophies willing to become multi skilled and perform multi tasks.
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