Louvre Hotels Group, a global player in the hotel sector, is pursuing its ambitious growth strategy both in France and internationally. Since January 2011, Louvre Hotels Group has opened 42 new hotels, the equivalent of over 4,000 new rooms.
These hotel openings are part of the Group's expansion strategy, which calls for a hundred hotel openings a year on average over the next five years.
These new openings bolster the Group's strategy of strengthening its presence in countries where it is already well established, including France, the Netherlands, Belgium and Italy, and continuing its development in fast-growing markets like India and Asia in general, but also in Brazil, Africa and the Middle East.
Historical markets
The Group opened 18 hotels in France, including six new Kyriad hotels, nine Première Classe hotels, two Campanile hotels and one Golden Tulip hotel. In the future, the Group intends to pursue its intensive growth strategy in France with 12 hotels – including eight under management contracts – currently under construction, the equivalent of over 1,100 rooms. Recently, the Group also won bids to tender for the Montpellier ZAC Gare St Roch and Euralille property developments, which are scheduled to open in 2013.
In Belgium, a hotel strategically located near both the airport and the downtown area was transferred to the Golden Tulip trade name. In the Netherlands, Louvre Hotels Group opened a new Golden Tulip hotel. In Italy, the Group has two new hotels, a Golden Tulip and a Tulip Inn, that will bolster its presence in the country. In Turin, Louvre Hotels Group has also switched a Campanile hotel to the Tulip Inn trade name.
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