Amul to open 10 quick service restaurants in India this fiscal
Looking to expand its footprint in the domestic market, Asia’s largest milk brand Amul said that it shall be opening ten quick service restaurants (QSRs) across the country by the end of this fiscal. “We are opening two Amul QSRs, one each in Ahmedabad and Bengaluru. The target is to open 10 such outlets by the end of this fiscal year,” said RS Sodhi, Managing Director, Gujarat Co-operative Milk Marketing Federation (GCMMF).
“Two federation run Amul QSRs are already operating in Ahmedabad offering a wide range of delectables like sandwiches, dosa, burgers, pav bhaji. They also house a cafe selling our wide range of dairy products. But all the new QSRs to be opened shall be on franchisee model now. The investment of franchisee shall be between Rs 15-20 lakh on one outlet and Amul shall be taking care of branding, marketing and providing them with technical know how,” he said.
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