NH Hoteles, one of the twenty largest hotel companies in the world and leader in its sector in Europe, has landed officially in Colombia with the inauguration of NH Bogotá 93, located in the capital.
Speaking at the opening ceremony, Mariano Pérez Claver, Chairman of NH Hoteles, explained the Group's strategic targeting of this market by stating that "unlike other economic cycles, the Americas seem to be immune to the negative effects of this one, which are affecting Western economies". Pérez Claver stressed that "all of the countries where we operate on this continent are experiencing continuous growth with excellent results". Referring to the Colombian market, he indicated that opening the first NH in Bogota is a response to hotel demand in one of the most important financial centres in America. "Colombia is also hugely appealing for tourists due to its cultural diversity and we therefore plan to expand our business to its main cities", stressed the NH Hoteles Chairman.
NH Bogotá 93, owned by the Company, will be its flagship hotel in Colombia, as it already has a solid operational base which is at an advanced phase of negotiation to open new hotels under management contracts, a low capital intensive format. The Company plans to open 5 hotels in the medium term that will be added to its portfolio under this format.
NH Hoteles enjoys an outstanding reputation and has been well received in the countries in which it operates on the American continent. It currently has around 7,000 rooms in 8 countries (Argentina, Chile, Colombia, the United States, Mexico, the Dominican Republic, Uruguay and Venezuela) and has won many awards for its main business activities. Of note recently was the Latin American Prize for Corporate Responsibility within the framework of the Open Programme for Social and Civic Responsibility, organised by the Ecumenical Forum. This award recognises the environmental and social initiatives that the Company has implemented in the countries where it operates, such as the Youth Career Initiative, in which NH Hoteles is heavily involved with in Mexico with youngsters at risk of exclusion.
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