ONYX Hospitality Group to launch its Amari brand in China
Thailand-based ONYX Hospitality Group will assume the management of a 105-room hotel on Hainan island, China’s leading leisure destination. Owned by leading local developer, Sanya Daxing Group, the existing landmark property will continue to operate as an upscale boutique offering whilst it undergoes a phase of re-branding before debuting as the Amari Sanya Bay on March 1, 2012.
Peter Henley, President and Chief Executive Officer, ONYX Hospitality Group said, “We are delighted to be working with Sanya Daxing Group, which has considerable experience in property development on Hainan island. We believe that Sanya is a vibrant place with an impressive array of commercial and leisure attractions and will develop into a major tourist destination in Asia.”
Henley added, “This inaugural Amari-branded hotel in China is a significant milestone in ONYX’s strategic development. With our international experience, a proven management track record, and depth of resources, we believe that Amari Sanya Bay will bring a vibrant, Thai-style level of service to Sanya, thereby differentiating it strongly from the large-scale developments elsewhere on the island allowing it to reach its full potential.”
Zhang Hai Lin, Chairman, Sanya Daxing Group said, “We look forward to a long and fruitful partnership with ONYX Hospitality Group. We are also delighted that ours will be the very first hotel in China to carry the highly regarded Amari brand and are very confident that the high standards of service excellence and distinctive Thai ambience will hold strong appeal for all leisure travellers coming to Sanya.”
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