Amy McPherson, president and managing director of Marriott International in Europe said, "Within the mid-tier hotel category our research has shown that European guests are looking for fresh, simple, contemporary design as well as great value. As 70% of our business in Europe comes from Europe, it is critical we adapt our brands to be locally relevant and meet the needs of European travellers. With a stylish new design and room functionality, we are confident that we have created a model that our guests will love." McPherson added, "The new design is also a more economically viable and efficient model for owners to build and operate. As the largest lodging market in the world, but with only 30% branded supply, Europe presents a significant opportunity for owners and investors to embrace the benefits of size and scale of a global brand like Courtyard. We are confident the new European Courtyard model will be a major contributor to our goal of reaching 80,000 rooms in Europe by end of 2015 and a real win-win for developers and guests alike."
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